Prix MNB Awards 2013
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Ask THE PLAYDATES what it means to work your ass off as an independent pop act swimming in the mainstream. They’ll tell you it’s worth it. These New Brunswick dance rockers self-released their 6-track debut EP which saw 4 singles “Just Like The Movies”, “All Night”, “Days and Nights” and “Who’s It Gonna Be” all crack the Top 100 Canadian radio charts and several songs featured as sync placements on both MTV and Degrassi.
THE PLAYDATES latest radio single “All For Love” was the lead-off release from their forthcoming full length which reached #73 on the National BDS HOT AC Radio Charts in October 2012. The band is working with two notable producers for the upcoming release – Luc Tellier (Simple Plan, New Cities, Mission District) and Greig Nori (Mariana’s Trench, Hedley). The band-directed “lyric” video for “All for Love” was recently launched to coincide with the radio release. September 2012 also saw the release of the band’s dynamic video collaboration with In Between Worlds Entertainment – the first of several documentary style webisodes that chart the band’s formation and course into the future that was produced with funding from MuchFACT under the “Viral Video” program. Webisode two was launched in February 2013. In November, the band released another DIY lyric video fir “Safe and Sound” which received over 20K views in its first week and organically resulted in several interviews/feature stories including CTV news and a feature spot on Sports Illustrated’s website.
THE PLAYDATES have been touring together for over two years in support of acts such as Mariana’s Trench, Stereos, and These Kids Wear Crowns in addition to showcases at both the East Coast Music Awards and Canadian Music Week during 2012 and 2013. The band will be touring extensively throughout eastern and central Canada in the summer of 2013.
Atom, THE PLAYDATES front man and songwriter, admits that he is still exploring many different methods of pop songwriting. “While we were writing songs for our EP, Chris and I had lost our best friend/guitarist, and the only way we coped was to continue writing and playing like we had for the last 8 years. Our songs, in essence, were a continuation of a previous life.” In describing the new sound, Atom suggests that the new album is definitely more upbeat and has a greater focus on lyrics than their debut EP and goes on to say “I feel that, in the end, if each song doesn’t get your heart racing and feet moving, then we haven’t done our job and been true to our voices, both past and present.”
Do not miss The Playdates’ Export Showcase at the Delta Brunswick on Friday, October 18 at 1 PM.
Their video Ashes to Airwaves directed by Daisy MacLean is nominated for the 2013 Video/DVD of the Year MNB Awards.